Beckham: On the Tar Heels of a New Image

Tracking the ways in which football (soccer) megalosuperstar David Beckham emulates his hero Michael Jordan is not really even interesting anymore, but here goes. The new Menswear (June 2011) reports that, next February, Beckham will unveil his new cologne, "Homme" ("man" in French for those of you who took the easy way out in high school).

Said his business manager, Simon Fuller (the brains behind the British Pop Idol, its stateside spin-off American Idol, and the Spice Girls): "The next ten years will see David evolve into being recognized not just as an iconic sports figure but also as an important entrepreneur" (p. 13).

Sound familiar? As the all-too-real press kit on Aaron Sorkin's fictional dramedy Sports Night put it, "'Jordan by Michael' [MJ's actual cologne] reflects Michael's transition from inimitable basketball legend to dashing, on-the-go businessman."

Ahem.

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